Aggressive competitors in the Far East, the still ongoing crisis and the increasingly demanding market would describe the scheme of many areas of production, from the western perspective of entrepreneurship and, in particular, from Italy’s outlook. In fact by narrowing the field of analysis into niche areas, the conditions to be dealt with do not seem to change. Even the strengths which Italian enterprises use as leverage in the global market have remained constant and positive. An example is shown to us by Italkrane, a business from Milan established in 1962 with the aim of designing, producing and selling lifting and transport equipment of any size, capacity and type of material. “The sector in which we operate – continued Engineer Paolo Cavandoli, Chairman of Italkrane – is a market niche that has been less affected by the negative conditions the crisis has imposed.
The scenario in which we operate has nevertheless undergone changes, opening up to new competitors (Indian, Chinese, Korean and others) that have gained market shares although they cannot guarantee, given their lack of experience in this industry, the high standards required. In a condition of fierce competition and elevated level of uncertainty like the present one, the most effective strategy is to mix our over 50 years of experience that makes us capable of studying specific solutions in the field of lifting equipment, with a corporate structure designed to best meet the demands by combining expertise, innovation, high quality and safety standards.”